(IMG: KIM ROXIE. Courtesy of LAMIK Beauty)

While the old adage that beauty is in the eye of the beholder holds true to this day, the world would have us believe that it is reserved for certain sizes, shapes, and complexions. Kim Roxie challenges not only that pervasive view, but has built her company despite it and is taking her message to the world with an almost religious fervor.

The graduate of Clark-Atlanta University and founder of LAMIK Beauty started her journey as most college students do, working in retail. Applying makeup at a kiosk for retailer Sephora, Roxie honed her craft but readily credits the beginning of her journey to her mother’s fondness and appreciation for all things beauty. So, as the saying goes, “she got it honest.” LAMIK is not only an eco-chic cosmetic line, it is also founded by a dark-skinned black woman who recalls with some pain the derogatory and awful remarks people made about her complexion. She never truly understood why society felt the way it did and often felt somewhat diminished by those views.



When asked to unpack her feelings about growing up with dark skin, Roxie states:

 “The way they view beauty can have a very big negative impact on how you view yourself. Celebrities and those on the covers of magazines typically feature lighter and fairer-skinned women most of the time. You just don’t always see the diversity. There is a belief that darker-skinned women are often highlighted for their talent first and then their beauty.”


‘you’re pretty for a dark-skinned girl.’

“My mother, my sisters, and I all share a dark complexion and always held that in the highest regard, but that belief was challenged just a bit when I got into middle and high school. I began to hear things like, ‘you’re so black (or so dark).’ Sometimes you would even hear a backhanded compliment like, ‘you’re pretty for a dark-skinned girl.’ That made me think there was something wrong with my skin tone that was less than admired than others.”

“ Let’s not forget there were songs at the time, when I was growing up, that perpetuated the belief by touting light-skinned girls, yellow women or even red bones. This was how beautiful women were described. This varied differently from what we were taught at home. This is why I am here, why LAMIK exists.”



When creating the packaging for her products, Roxie decided to weave her message of acceptance into its branding as well. “Even our packaging is uplifting and empowering. After all, LAMIK stands for Love and Makeup in Kindness.”

Not only is Kim Roxi a makeup enthusiast with a mission, she’s green. She designed LAMIK’s eco-friendly packaging from recycled paper and as a result was honored as a finalist for the International Packaging Design Awards.

So, what’s next for Kim and LAMIK Beauty? LAMIK Beauty plans to share their message that “beauty is revealed, not applied” while on their 13-city pop-up tour that runs from February 2017 to December 2017. To find out more about the tour and LAMIK Beauty, visit their website at www.lamikbeauty.com and tell them Griots Republic sent you.


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