, a premier, unbiased and accurate resource for individuals, businesses, media outlets, and anyone wanting to do marketing and research on African Americans offers statistics,  comparison data and information on a variety of topics since its creation in 2007. They are dedicated to being the go-to resource for everyone – be it businesses, governments, media outlets or anyone seeking statistical information and data regarding the African American community. was created and is owned by Akiim DeSay.  DeSay, born in England and now a resident of New York had a vision. After realizing that there was no central place to obtain statistical information about the African American community, he decided to create one.  With the knowledge he gathered from the creation of two other websites his vision to create a “single resource for information about African Americans, how we work, live, learn, vote, and pray” was achieved. DeSay’s ability to overcome personal adversity helped him to ensure his vision would come to fruition in the creation of the website. DeSay is not one to be deterred easily, and he was able to achieve his dream in creating this central place for African American statistical data with information on everything from general census information to how African Americans worship and live on a daily basis. came to life to support its community with unbiased truth and strives to keep expanding the information they provide.

IMG: Photo by Brad Neathery

In a world when you can spend hours searching online through articles, books, and other reference materials, it is nice to be able to go to one place to obtain reliable statistics and information about African-American culture, economics, health, and education. This easy to navigate site packs a lot of information into an easy to use format that compiles the information in a way to make user navigation fast and seamless. The site groups and separates the statistical information into several categories that are then broken down further by specific demographics and common topics. For example, you can view household information by income, marriage, housing, middle class and poverty rates or geography by segregation, migration and African-American DNA. It’s easy to get caught up in the research data as the information is provided in creative and visually thought-provoking ways. The graphics and compelling way that the data is presented keeps users engaged and interested in learning more.

The site does have advertisements, but they seem unobtrusive and do not distract from your research. They also offer news and other media links to Twitter and news outlets. This adds to the overall experience and gives some additional balance to the website making the site feel comprehensive and well thought out. The topics that are listed are accompanied by articles that are closely related to the statistics being provided.

IMG: Photo by Tamarcus Brown

Topics and statistics are all accompanied with charts, graphs, and explanations regarding the information being provided along with listings of where the information came from. The site also provides links to the referenced materials making it easy to cross-reference with their source. Sources are clearly referenced, and the site uses a variety of trusted resources to compile the information. They use government sites like the United States Census Bureau, the National Center for Education Statistics, and non-governmental organizations like the Joint Center for Political and Economic studies and Pew Research Center. They also use commercial and marketing companies and organizations like CensusViewer and independent Black-owned newspapers in the United States, as well as a variety of books written on just about every subject you can think of. Perhaps this is one of the reasons so many other trusted resources have also relied on as a reference for their research. Among some of the resources listed on their resume are:  Forbes,, Wikipedia, The Washington Post, (US Edition), BBC News, Huffington Post, Berkeley Journal of Criminal Law, U.S. Department of Health and Human Services, National Institute of Health and many others

With a black population of 46.8 million as of 2016, it is easy to see why is so successful and with such impressive credentials, one can see why they are trusted by so many. I hope you will use them the next time you are researching African American culture or just to look up a fact or two.



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